Arvidsson, Adam, Marketing modernity : Italian advertising from fascism to postmodernity / Adam Arvidsson - 182 páginas : ilustraciones - Studies in consumption and markets . ISBN: 0415270448 Subjects--Topical Terms: Publicidad--Historia--ItaliaConsumo (Economía)--Historia--Italia--Siglo XX Subjects--Geographic Terms: Italia--Civilización--1945- LC Class. No.: HF5813.I8 / A78 Dewey Class. No.: 339.4/7/09450904